Keith is not interested in the whole language verses phonics debate. He uses...whatever works.
Each Session is Fun
Keith uses characters (the children's favorite is "The Big Bald Man"- Keith using a Grover kind of voice) songs, drawing pictures, building a model rocket, and a variety of chaos to teach your child to read. Your child will actually look forward to each session and ask, "When is Keith coming over?" Each session with Keith lasts 60 minutes and includes the parent instruction component. Parents will then need to work with their child 15/20 minutes a day using Keith's techniques on the days he does not come over or stop in online.
Each Child Creates Their Own "Video Curriculum."
During each session, Keith and your child will create a video. Keith will use the parent's phone, tablet, or other mobile device to record a short video with the child. This video will have some humor in it, but more importantly, it will have the key phonetic sounds that they studied that day. Your child will beg to watch it everyday. Really, he will beg to watch a video that will teach him how to read because he helped create it and parts of it are funny. You will be able to transfer this video to whatever devices you choose. He will be able to watch his own videos on the smart phone, tablet, desk top...whatever. Students will be able to watch the videos in the back of the minivan on the way to the beach, on the beach, waiting for doctor appointments, waiting for mom, and so on. These self created video lessons are one of the reasons Keith's program works so well. The students will watch and listen to them over and over again. Parents do not have to tell them to watch the videos, they will ask to.
Rapid Cycling
Keith uses a variety of activities, games, creative skits, and techniques. The student is never engaged in any one strategy for long. Keith shifts from one strategy to another rapidly and teaches the parents to do the same. This approach works well with ADHD children. The true enemy of learning is...boredom.
Intensity and Frequency Over Duration
Keith's program is intense. He understands parents don't have a lot of time. If you can give him 15/20 minutes of high energy a day you will get results. Play the games he teaches you, do the actives and drills, and you will get tremendous gains in reading and comprehension in a short amount of time because the program is...intense.
Your child may be able to jump two grade levels in two months because Keith hones in on the sounds that are "missing" with a laser focus and attacks whatever gaps may exist in your child's reading abilities.
If you/your parenting team can't give the program 15 minutes a day (except on the days Keith visits), it is not for you.